Value Engineer & Product Transformation Expert
Ruslan is an expert in product management and growth frameworks with a proven track record across 60+ corporate acceleration programs and hundreds of startup engagements. He specializes in translating behavioral insights into executable product strategies that deliver measurable outcomes.
His approach combines deep product discovery expertise with rigorous unit economics analysis — helping teams identify where value is lost and where it can be amplified. He has worked across fintech, edtech, consumer products, and enterprise SaaS.
Lean Product Management & PJF Framework
Ruslan is the author of Lean Product Management — an original end-to-end product management methodology — and the PJF (Product-Jobs Framework), a system for aligning products with real user value. Both have been validated across 2,000+ startups and dozens of major corporations including Yandex, Avito, Sberbank, VK, and MTS.
He also lectures on "Building Innovative IT Products" at the Faculty of Computational Mathematics and Cybernetics, Moscow State University, and has co-authored three academic publications on competency development.